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Hanita Coatings




Board of Directors

Dov Ofer, Chairman, joined Hanita 2012. Previously, he was the CEO of HP Scitex, Aprion Digital and Lumenis, and has served on the boards of numerous companies, including Scodix and Orbix Medical.

Dov holds an MBA from University of California - Berkley, and a BA in Economics from The Hebrew University of Jerusalem.



CEO Oved Shapira has been at the head of Hanita Coatings since 2009. As CEO, he is responsible for global strategic, operational and performance matters of the company. Prior to his appointment as CEO, Oved lead the F&F Ingredients Business Unit of Frutarom, one of the leading global companies in the field of flavors and specialty ingredients.

Oved holds a BA in Business Management from Ruppin Academic Center.

Gad M


CFO Gad Moscovitch joined Hanita in 2016, bringing more than 15 years’ experience as a Financial and M&A manager in publicly traded companies such as Carmel Olefins, Amdocs and Deloitte. Gad is responsible for the financial, fiscal and economic management of Hanita Coatings.

Gad holds a BA in Accounting and Economics from University of Haifa, and is a certified CPA.


Window Films

Sergio Shmilovitch, VP Window Film, is responsible for product development, production, marketing and global sales of the Window Film Business Unit. He previously served as Hanita's Head of Marketing and Business Development, and prior to joining Hanita, served as a director for TASC Consulting & Capital.

Sergio earned his MBA from Tel Aviv University and has a B.A. in Economics (Honors program) from the University of Haifa.


Industrial Films

Aviv Sotto, VP Industrial & Print, has overall responsibility for product development, production and global sales for all Hanita products in the label, appliance, photovoltaic and insulation industries. Aviv joined Hanita’s production floor as in 1994, and was previously Sales, Product and Marketing Manager.

Aviv holds an MBA from Derby University and a BA in Economics.



Ramon Albalak, PhD, VP of R&D since 2014, has a broad academic background with extensive industrial experience from the petrochemical, plastics, semiconductor and building materials industries.

Ramon is responsible for the research and development of all new products and for leading national and international collaborations with academic institutions and industrial partners.

He completed post-doctoral research in Materials Science and Engineering at the Massachusetts Institute of Technology (MIT), and holds a PhD. and BSc in Chemical Engineering from the Technion-Israel Institute of Technology.



Shai Ben Tovim, VP Engineering and Technology Development, is responsible for the implementation of new technologies and equipment in the plant. Since joining Hanita in 1996, Shai has headed the R&D, Technical and Operations departments.

Shai has an MBA and a BSc in Mechanical Engineering, both from the Technion-Israel Institute of Technology.


Yossi Ohayon


VP of Operations Yossi Ohayon joined Hanita 2009, serving initially as an R&D project leader, and later as process manager. From 2016, Yossi has been responsible for the Operations division at Hanita Coatings.

Yossi earned his MSc in Polymer Engineering from the Technion –Israel Institute of Technology.




Avi Amar, Chief Technology Officer, joined Hanita in 2009, and is responsible for the development, sourcing and implementation of innovative technologies, as well as heading the company's flexible electronics activity. He previously worked in sales and marketing for various multi-national electro-optics manufacturers.

Avi holds a MBA and BA Physics from the Technion -Israel Institute of Technology.

Tel. 972-4-985-9919

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